Thursday 21 October 2010

Analysis of Sky News program

This is the Sky News Anchor...


This is the Sky news website homepage...



Layout
There is a banner at the top of the page showing the sky news logo and other important notices, there is also a link on top of that page linking to sky.com. The main page is split into six sections; the header footer a small section nearer the top of the page for videos and three columns as the main structure of the page.

Navigation
There are a lot of links in organised positions on the page. Although there is a lot of information it is rather easy to skim through the information.

Content
On the header there are important things which allow the user to see immediately for example the logo, the search engine and so on. There are videos showing the top stories at the specific time also with a link to live news. In the main part of the site in other words the bulk, there is a lot of useful information as well as links to blogs, promotion of subjects within the company as well as other companies linked to them, sports information, weather and many links to the latest news. As well as this they have section called ‘sky news extra’, ‘editors pick’ in addition to that a ‘gallery’ section. Rather having one section of each subject they have many sections in different parts of the page. All of these things add more interest to the site.

Design/Colour
The header black with white text while the majority of the background of page is white with black text, apart from that there are some grey areas on the page. All of these colours are rather bland and simple showing a sense of seriousness. In addition to that everything on the page is structured again showing significance of the page.

Audience
Adults will be the main attraction for this website especially the employed, as the site provides useful information about all types of social news in the working world.

The is the Sky news logo...

The logo for sky news is quite simple with red and white used cleverly one on top of the other

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