Logos:
Most of the logos on news programs are very simple with colours relating to the programs purpose. For example the Standard Evening news logo had rather serious colours in using black and white also the font implied that the new program is very strict with its audience in a sense which made it clear it is news a news program which will interest young children. On the other hand Newround portrayed a more childish logo in a sense, by using the bright colouring with purple and the two bright shades of green it is clear that the audience they are reaching out to is not as serious as Standard Evening news and other news programs. Additionally the font is very big and Creative rather than simple which is also a good technique used to identify with their audience.
After looking at many logos I have concluded that the logos for most if not all news programs are rather simple in terms of appearance however I also think that all main stream news program logos have a means to connecting with their audience.
Website:
Most of the websites for news programs have a very good structur; additionally most of the layouts are in columns of two to four. I also noticed that in every news website I looked at there is a banner which has the news programs logo which was the first thing I saw every time I went on to a news website. As well as that the logo shows up on every page of the website, which could also be seen as an advertising technique, for instance if I was on a news website and the banner was showing as somebody walked by and looked at my screen they may be drawn into going into the website. Also I noticed that on every news website there are many subsections for example sports, weather, business and so on this is very effective because it allows user the opportunity to find news on the topic they are interested in as quick as possible. Another thing I noticed was that the there was a lot of advertising on some news websites and on others there was things that interest their audience e.g. quizzes and Games. Newsround used this technique of putting quizzes and games on their website to further attract their audience luring them in consistently knowing that every now and then the people that go on to the games will eventually see headlines which are on the same page that interest them.
No comments:
Post a Comment